People often say you cant change other people. But that’s not true. If youre a leader or a manager in an organization, you have to change other people. Its your job. If you care about the people in your life who arent reaching their potential or, worse, are acting in self-destructive ways, its your hearts desire. The problem isnt that you cant change other people, the problem is that the things you do and say to try to change them dont work because youre doing and saying the wrong things. This book provides step-by-step instructions for a seven-stage process to help people move from point A to point B. Its a carefully crafted system honed through three decades of professional application, presented with sample scripts and cartoon illustrations that make it immediately actionable. If youre trying to help the people you care about – whether professionally or personally, you can turn things around in your very next conversation. Within 20 minutes, you can change how you talk to people – and influence them for the better.