Since its launch in Australia, the national safety campaign Dumb Ways to Die has quickly become a worldwide phenomenon, winning millions of fans across the globe when the song became an iTunes top ten tune in 28 countries! Quirky and catchy as the song, the Dumb Ways to Die mini kit includes a head-popping figurine that sings the chorus, from the wildly popular video, and a 32-page mini book with lyrics from the song and full-color illustrations.