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70 RON

Nu se poate concepe un business fara marketing si nici marketing fara cercetari – Cartea laboratorului de afaceri – Te invata cum sa faci-Cartea managerului si a profesionistilor sai – Suportul unei decizii logiceIacob Catoiu – Prof. univ. Master of Business Administration – marketing si analiza cantitativa in afaceri (1973). Doctor of Business Administration – maketing (1975), Indiana University, SUA. Curs postdoctoral de marketing la Northwestern University, Chicago (1993)Carmen Balan – Prof. univ. dr. in economie. Specializari in Austria, Franta, Marea Britanie, SUA. Domenii de excelenta: marketing, cercetari de marketing, logistica, managementul relatiilor cu clientii.Gheorghe Orzan – Prof. univ. dr. in marketing, informatician cu experienta indelungata. Domenii de excelenta: sisteme informatice de marketing, cybermarketing, servicii de expert de marketing.Ioana Cecilia Popescu – Conf. univ. dr. in stiinte economice. Specializari in Franta. Domenii de excelenta: comunicare in marketing, cercetari de marketing, tehnici promotionale.Calin Verghes – Conf. univ. dr. in stiinte economice. Domenii de excelenta: marketing, cercetari de marketing, tehnici promotionale, marketing direct.Tiberiu Danetiu – Dr. in stiinte economice. Domenii de excelenta: cercetari de marketing, sisteme informatice de marketing, modelare in marketing.Diana Vranceanu – Conf. univ. dr. in stiinte economice. Specializare in SUA. Domenii de excelenta: cercetari de marketing, strategii de preturi si etica in cercetarile de marketing.

Categorie Carte
Magazin carturesti.ro
Marca Uranus

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